{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many luxury brands drive exposure with social networks marketing, star collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products haven't altered a lot in decades; it does not have TikTok, and doesn't give celebs complimentary purs